HubSpot speaks sales. Repline speaks hockey.
HubSpot is built for sales teams selling software. Repline is built for agents representing players. The difference shows up in every feature.
Why generic CRMs fail hockey reps
Pipeline stages like “Lead → Opportunity → Closed Won” don't map to how player representation works. Hockey agents need “Prospect → Committed → Draft Eligible → Signed → Active.”
HubSpot has no concept of league calendars, contact cadence for player families, compliance deadlines, or scouting reports. You'd spend weeks trying to customize it — and it still wouldn't feel right.
Your agency doesn't have a sales team. You have reps managing relationships with 14-year-olds and their parents. HubSpot was designed for the first problem, not the second.
HubSpot vs. Repline
| Feature | HubSpot | Repline |
|---|---|---|
| Pipeline stages | Lead → Opportunity → Closed Won | Prospect → Draft Eligible → Signed → Active |
| Contact model | Companies, deals, contacts | Players, families, billets, coaches, GMs |
| Reporting | Sales dashboards and revenue forecasts | Agency rollups, per-advisor oversight, cadence health |
| Mobile experience | Full CRM on phone — complex UI | Purpose-built for the rink, installable PWA |
| Setup time | Weeks of customization for hockey workflows | Import your roster, start immediately |
| Scouting reports | Not possible — no document generation | One-click branded PDF player reports |
| League calendar | Not available — manual date entry | OHL, WHL, QMJHL, NCAA dates auto-populated |
| Contact cadence | Email sequences for sales outreach | Per-player relationship cadence with auto-reset |
| E-signatures | Requires third-party integration | Built-in — send advisory agreements directly |
| Pricing | Free tier limited, paid from $20/seat/mo — scales fast with add-ons | Pro $75/mo (1 user), Team $249/mo (5 users), Agency $695/mo (15 users) |
“We tried HubSpot with generic lead/opportunity/closed stages. We were constantly asking 'did anyone talk to this player?' Two agents contacted the same GM about different players on the same day. There was no shared visibility into the pipeline.”
With Repline, every advisor sees the same pipeline in real time. Player status, last contact date, and assigned rep are visible at a glance — no more duplicate outreach or dropped balls.
How to migrate from HubSpot
Export contacts and deals
From HubSpot, export your contacts and deals as CSV. Go to Contacts > Actions > Export, then Deals > Actions > Export.
Map to Repline's model
HubSpot's 'deals' become players. 'Companies' map to teams. 'Contacts' stay as contacts but gain hockey-specific relationship types (parent, billet, coach, scout).
Import and organize
Upload both CSVs into Repline's import tool. Players automatically slot into the right pipeline stages. Contacts link to players via relationship mapping.
Set cadences and alerts
Configure contact cadences per player — something HubSpot's email sequences were never designed for. Repline tracks calls, texts, and in-person meetings, not just emails.
HubSpot vs. Repline: which is right?
Keep HubSpot if...
You run a multi-sport agency where hockey is one of several divisions, and you need HubSpot's marketing automation (email campaigns, landing pages, ad tracking) for business development across sports.
Switch to Repline if...
You're a hockey-focused agency or solo advisor. Your “sales process” is building relationships with 14-year-olds and their families over years, not running email drip campaigns. You need player profiles, scouting reports, compliance tracking, and league calendars — not marketing automation.
Pricing comparison
HubSpot's free CRM is limited (no automation, basic reporting). Starter is $20/seat/month. Professional jumps to $100/seat/month with required onboarding fees. A 5-person hockey agency on Professional costs over $500/month plus a one-time $1,500 onboarding fee. Repline Team is $249/month for up to 5 users, Agency is $695/month flatfor up to 15 users — no onboarding fee, every feature included.
Switch from HubSpot in minutes
Import your contacts, set up your pipeline, and start managing your roster. Free 30-day trial, no credit card required.