Hockey agency management software
Hockey agency management software has to do two jobs at once: run the agency — who owns which client, what every advisor has signed, where the business actually stands — and know hockey, down to the eligibility window closing on a sixteen-year-old in the OHL. Repline does both, because it only does one sport.
Hockey agency management platform, hockey agency CRM, hockey agency software — the vocabulary varies and the job doesn't. This page covers all of it.
A second advisor breaks a solo system
Everything that worked at one rep stops working at three.
Nobody knows who owns the relationship
Two advisors contact the same GM about different players on the same day. A family gets called twice in a week and then not at all for two months. Without assignment and a shared record, coverage is a matter of memory and goodwill.
The owner is the last to know
A client goes quiet in October and nobody notices until they leave in February. Agency owners typically find out about a problem relationship after it is already a former relationship, because the only view of an advisor's book is the advisor.
The numbers live in three places
Signed contracts in one advisor's email, advisory agreements in another's drive, player counts in a spreadsheet somebody updates when they remember. Nobody can answer what the agency is actually carrying without asking three people.
Agency structure, built in
Assignment, visibility and rollups — so the agency has a shape rather than a shared inbox.
Multi-rep assignment
Add representatives and advisors, and assign players to the person who actually owns the relationship. Each rep works their own roster; nothing depends on remembering whose client is whose.
Owner oversight dashboard
A bird's-eye view of the whole book — who is active, which players need attention, and which relationships are drifting — without reading over anyone's shoulder.
Advisor rollups
Advisory agreements, team contracts and player counts rolled up per advisor, so the question of where the business stands has an answer rather than a meeting.
Visibility controls
Decide who sees what. Advisors see their assigned players; owners see everything. The same record set, different windows onto it.
Bulk import
Bring an existing book across from spreadsheets or another tool, mapping your columns to hockey-specific fields rather than retyping a roster.
Interaction logging
Calls, texts and meetings logged against the player, so coverage is visible across the agency instead of living in one person's recollection.
An agency platform that knows the sport
Agency structure is the common half. This is the half that is hockey's alone.
League calendars across every rep's book
OHL, WHL, QMJHL, USHL and NCAA key dates populate from the leagues your players are in, so a deadline on one advisor's client is visible to the agency rather than to whoever happened to diarise it.
CHL-NCAA eligibility, tracked per player
Eligibility and compliance deadlines sit on the player record. At agency scale this is the difference between one person holding the rules in their head and the firm holding them.
Agents and family advisors in one system
NCAA rules bar an eligible player from signing with an agent, so advisory work runs on flat fees. Repline models team contracts and advisory agreements alike and rolls both up per advisor — a distinction a commission-shaped CRM has nowhere to put.
Scouting PDFs with agency branding
Any rep can generate a branded player profile in one click, straight from the record, so what leaves the agency looks like the agency rather than like whoever built the deck.
“My roster used to live across three spreadsheets and whatever I could keep in my head. Now every player, contract, and conversation sits in one place, and I walk into every week knowing exactly which families I owe a call. It's built the way hockey advisory actually works.”
What an agency plan costs
Agency is $695/month — or $583/month billed annually — covering 200 players, 15 users and 10 GB of document storage, with everything in Team plus the owner oversight dashboard, advisor rollups and advanced analytics. Flat, with no per-seat add-ons and no setup fee.
Smaller firms usually start on Team at $249/month for 5 users and 75 players. Larger ones should talk to us about Enterprise, which lifts the caps and adds dedicated onboarding. Every plan starts with a free 30-day trial and no credit card.
Frequently asked questions
What is hockey agency management software?
Hockey agency management software — also called a hockey agency management platform, or simply a hockey agency CRM — is the system a multi-advisor representation firm runs on: every player and contact in one record set, assignment of clients to specific reps, visibility rules so advisors see their own book while owners see everything, and rollups that show contracts, advisory agreements and player counts per advisor. It differs from a general agency CRM in that it has to model hockey's own rules — league calendars, CHL-NCAA eligibility, and the flat-fee family-advisor relationship NCAA rules require.
How is this different from a general agency CRM?
The business layer is the same everywhere: clients, contracts, invoicing, commissions. What a general platform can't ship is the layer underneath, because it isn't shared across sports. OHL import draft restrictions, USHL and NCAA windows, CHL-NCAA eligibility and the agent-versus-family-advisor split are hockey's alone. In a generic tool each one becomes something a person has to remember.
How many reps and players does the Agency plan cover?
The Agency plan covers 200 players and 15 users with 10 GB of document storage, and includes everything in Team plus the owner oversight dashboard, advisor rollups and advanced analytics. It is $695/month, or $583/month billed annually. Larger firms can talk to us about Enterprise, which lifts the caps and adds dedicated onboarding.
Can each advisor see only their own players?
Yes. Players are assigned per rep, and visibility controls determine who sees what. Each advisor works their own roster; agency owners see the whole book, including which reps are active, which clients are going quiet, and where each advisor's agreements and player counts stand.
Does it handle both agents and family advisors?
Yes, and for a hockey agency that matters more than it sounds. NCAA rules bar an eligible player from signing with an agent, so anyone advising a possible college player works as a flat-fee family advisor instead. Repline treats team contracts and advisory agreements as first-class and rolls both up per advisor, rather than assuming every relationship is a commission.
Give the agency a shape
Per-rep assignment, owner oversight, and hockey's own deadlines in one system. Free 30-day trial.