The CRM built for hockey agents and advisors
The OS for player representation
Track players, contracts, scouting reports, and compliance deadlines in one place. Replace your spreadsheets — from bantam to the bigs.
Free 30-day trial. No credit card required.
Repline is a CRM software platform purpose-built for hockey agents and advisors. Founded in 2025, Repline helps representatives manage player rosters, track contracts, generate scouting reports, and meet compliance deadlines — replacing spreadsheets and generic CRMs like HubSpot, Salesforce, and Monday.com.
Built for hockey, not sales reps
Generic CRMs don't understand OHL import drafts, NCAA transfer windows, or CHL eligibility rules. Repline does.
Hockey-native pipelines
Prospect, Committed, Draft Eligible, Signed, Active — stages that map to how you actually work. Not ‘Lead’ and ‘Opportunity.’
Never go cold on a family
Set a contact cadence for every player — weekly, monthly, quarterly. Repline tracks your last call, text, or meeting and alerts you before relationships go cold.
Works at the rink
Pull up a player profile between periods. Log a conversation in the parking lot after a game. Installable on your phone — no app store needed.
Your practice, organized
Everything about your players, contacts, contracts, and tasks \u2014 in one place.
Player profiles
Full player records with contracts, scouting notes, documents, interaction history, and career timeline.
Trade deadlines to draft dates
OHL, WHL, QMJHL, USHL, NCAA — league key dates auto-populate. Contract expirations generate alerts. Never miss a deadline again.
PDF scouting reports
Generate professional player reports with your agency branding. One click. Ready to send to scouts, teams, or families.
For agencies that grow
Solo rep today, multi-advisor agency tomorrow. Repline scales with your practice.
Multi-rep support
Add representatives to your agency. Each rep sees their assigned players. Owners see everything.
Owner oversight
Agency owners get a bird’s-eye view — who’s active, who’s falling behind, which players need attention.
Advisor rollups
Advisory agreements, contracts, and player counts — rolled up per advisor so you know exactly where your business stands.
Replace what isn't working
Repline consolidates your roster, contacts, contracts, tasks, and compliance tracking into one platform designed for hockey representation.
Ready to run your practice like a business?
Join hockey agents and advisors who stopped losing track of players and started winning more families.